Fitness App Strava Deserves A Marketing Gold Medal | Connections Ep 7 | Salesforce
141310 , 3.21 , #Fitness #App #Strava #Deserves #Marketing #Gold #Medal #Connections #Salesforce
Strava Co-founder and Executive Chairman Mark Gainey launched a platform where cyclists, runners, and swimmers can train, track progress, and compete with fitness enthusiasts around the globe — from local workout buddies to Tour de France riders.
Mark believes successful marketing starts with a powerful product. As an athlete himself, he set out to create an app that he and his active friends would want to use. He shares how his targeted approach to marketing, listening skills, and authenticity helped build the company from one user to a community of 90 million.
#Salesforce #Connections
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